EU taxes (VAT)

If you’re a VAT-registered business based in the European Union, you’re most likely required to pay value-added tax (VAT). You can set up your store according to the EU VAT rules. This includes charging VAT to your customers, applying a reverse charge when selling to another EU VAT registered business, and entering prices with VAT taxes included. You can also generate tax invoices and display your VAT ID number on the invoices.

Charging VAT from your customers

To make your store automatically charge the proper VAT amount to your customers, enable automatic tax rates in your store admin, on the Settings → Taxes & Invoices page. See the instructions on how to set up automatic taxes

Your store calculates the tax rates automatically based on the store and customer's location and includes VAT into product prices. At checkout, the customer will be charged a proper VAT rate according to the country and regional tax rules.

Your store stays up to date on the current VAT rates, so when the rates are changed, your store will automatically use the new rates with no actions required from your side.

By default, the same standard tax rate of your store’s region applies to all the products. If some of your products are taxed differently (e.g., they are tax-exempt), you can change the tax rate for them.

If your store requires a complex taxation scheme tailored to your business (e.g., you need to charge special taxes when selling to other countries), we recommend disabling the automatic rates and setting up manual tax rates. See the instructions on how to set up manual taxes

New rules on cross-border VAT for e-commerce (effective after July 1, 2021)

If you are selling goods and services online across the EU, then you are affected by the new rules that come into force on July 1, 2021. You are also affected by part of these rules if you are selling goods that are to be imported from outside the EU (no matter where your company is based). The new EU VAT rules aim at facilitating cross-border sales and taxation. By bringing simplicity and unification into this complex area, they are conceived to save time — so that you can devote it to your business.

The changes include:

  • The new €10 000 threshold for cross-border sales within the EU. Before, there used to be different thresholds for different countries, now you have one common threshold. If you are based in the EU and your total distant sales are under €10 000 in each of the last two years, you can charge the VAT of your country on all sales across the EU. If your total distant sales are over €10 000, you need to charge the VAT of the country of your customer (there are different rates across the EU Member States).
  • Registering with the new One Stop Shop (OSS). Before, you had to be VAT-registered in every EU country you sell to once you have reached a certain amount of sales — individual for every country. Now you need to register in one EU Member State only (e.g., your state). That will be enough to declare and pay VAT for all your cross-border sales. First, it hugely decreases the amount of work & effort. Second, you can now operate in your native language. Check out the online OSS portal for your country.
    Registration for One Stop Shop (OSS) is open from April 1, 2021, but you can start using the system for your sales only after July 1.

Learn more about the new EU VAT rules (including those concerning import) →

Here’s what you need to do to prepare your store for the forthcoming changes:

  1. In case your total yearly distant sales across the EU are over €10 000, then you need to either turn on automatic taxes so that the rates are calculated for your store automatically (that’s the recommended option), or you can set up manual taxes according to our instruction.
    While setting up manual taxes, you will need to assign a corresponding VAT rate to each destination zone (EU Member State) that you sell to. You can simply create one tax, name it “VAT”, then create a separate zone for each of the EU states (Italy, Germany, and France in our example) and set tax rates for them in the Rates per zone section:


    It is recommended to set tax rates for all the EU Member States, even if for now you don’t have customers from some of them.
    If you are currently using automatic tax rates, then you don’t need to change anything.
  2. In case your total yearly distant sales across the EU are under €10 000, then you can charge your domestic VAT rates when selling to other EU Member States. If your business is not VAT-exempt (applicable for SMEs), you need to make sure that the tax rate of your country is set up manually in your store for all the EU countries that you sell to.
    If you already have your domestic rate set up in your store admin, then you don’t need to change anything.

In case you are not sure which rules apply to you, please, consult with a tax professional.

Enabling VAT reverse charge

If you sell goods to another business and these goods are sent to another EU country, you do not charge VAT. The VAT rules also require you to save a customer's VAT number and make sure it’s a valid EU VAT number.

To enable VAT to reverse charge for B2B sales in your store:

  1. Go to your Control Panel → Settings → Taxes & Invoices.
  2. Scroll down to Settings.
  3. In the business model settings block choose your option: Businesses and direct customers (B2B and B2C) or Businesses only (B2B):
  4. Click Save.
  5. Enable the Ask for buyers’ tax ID at checkout toggle below.
  6. The changes will be saved automatically.

It will add the VAT ID number field at checkout and apply the VAT reverse charge when necessary. The customer's VAT number will also be saved in the order details for your future reference.

Asking for customers’ tax ID at checkout

You can allow customers to provide their tax IDs at checkout. For example, if you’re required to collect specific tax information from customers by law or if you need it for invoices.

To ask for customers’ tax ID at checkout:

  1. From your store admin, go to Settings → Taxes & Invoices.
  2. Scroll down to Settings.
  3. In the business model settings block, specify who your customers are: Businesses and direct customers (B2B and B2C), Direct customers only (B2C), or Businesses only (B2B).
  4. Click Save.
  5. Enable the Ask for buyers’ tax ID at checkout toggle below.
  6. The changes will be saved automatically.

That’s it! Now your customers can provide their tax IDs while placing an order:

  • All your European business customers will be able to enter their tax information at checkout.
  • Your local direct customers will be able to enter their tax information if providing it is required in your country. Your customers from other countries will simply continue with checkout without filling out any tax ID fields.

Learn more about collecting Codice Fiscale/Partita Iva/SDI info in Italy and collecting IČO/DIČ numbers in the Czech Republic and Slovakia →

Tax ID numbers provided by customers will be saved in the order details in My Sales → Orders for your future reference. You can export them if you need.

Entering prices with VAT taxes included

In your online store, there are two possible options you can choose from to enter your prices: with taxes included (gross prices) and without taxes included (net prices). If your store is inside the EU, gross prices are a preferable setting as they already include VAT.

To choose gross prices (in case you were using net prices):

  1. From your store admin, go to Settings → Taxes & Invoices.
  2. Click Change Pricing Settings:


  3. Choose I enter prices with taxes (Gross prices).
  4. Click Save.

That’s it! Now taxable customers will see all product prices and fees, such as shipping, in your store with taxes included.

Note: After you change net prices into gross prices (or vice versa), the prices in your store are not converted automatically. You will need to change them yourself. You can either change the prices for all the products in your store manually or update the prices in bulk using CSV import.

Creating tax invoices

You can generate tax invoices for your orders. These tax invoices are legally compliant and meet the standard invoicing requirements for the EU. There are two types of tax invoices available in your store admin: regular invoices for your sales and cancellation invoices for your refunds.

To preview an invoice that can be generated in your store, go to Settings → Taxes & Invoices → Tax invoices → Contents of tax invoice (the preview is available once the invoices are enabled for your store).

You can always create a tax invoice for an order in your store admin, on the page of the order in My Sales → Orders:


All the invoices that have been created for a particular order are available in the Tax invoices section on the page of this order. If needed, you can also download all the invoices for a certain time period in bulk.

If you have some specific requirements for invoicing or if you are making invoices via a third-party system outside of store, you can turn off your store' tax invoices in Settings → Taxes & Invoices → Tax invoices.

Read more about store's tax invoices in our article →

Displaying the VAT ID on the order invoice

Show your VAT ID on the tax invoice

If you are using store’s tax invoices, you can add your tax registration number to the invoice. See the instructions on adding your tax registration number to the invoice→

Show buyer's VAT ID in admin email notifications

If the option Ask for buyers’ tax information at checkout is enabled on the Settings → Taxes & Invoices page in your store admin, and order details have the customer's VAT ID number, the VAT ID will be shown in the admin email notifications of the order automatically.

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