During the initial store setup you may have already configured the general business settings for your online shop – such as your store’s name and address, time zone and currency. Before you launch your store to the public, it is important to go over the general settings once again to make sure they are all set correctly.
You can access the general store settings in Setting → General → Store Profile and Settings → General → Regional Settings sections in your store's admin.
Store name
The name of your store appears in customer-facing email notifications and in your invoices. It is also displayed as the name of your website in the Website section of your store's admin. A good store name is catchy and reflects the concept of your store – as well as the range of products.
To set or change the name for your store:
- From your store's admin, go to Settings → General and click the Store Profile tab.
- In the Store name field enter the name that you chose for your store.
- Click Save.
- From your iOS app, go to Store → Storefront and Website.
- Tap Name and Address.
- In the Store name field, enter the name that you chose for your store.
- Tap Done.
- From your Android app, go to Store → Storefront & Website.
- Tap Name and Address.
- In the Store name field, enter the name that you chose for your store.
- Tap Save.
Company name, email and address
You can also specify the name, email and physical address (including phone number) of your company. This data is usually displayed in your invoices and in email notifications. Your phone number and email, entered in these fields, also appear on the Thank you for your Order page (in the special “Questions on your order?” block) that customers see after placing an order in your shop.
Providing a company name, email and address will make your store look more trustworthy. Moreover, clear, concise and up-to-date information will improve the communication with customers later.
To enter company name, email, and address:
- From your store admin, go to Settings → General and click the Store Profile tab.
- Fill out the Company name, email address, and phone number and Company address blocks.
- Click Save.
- In your mobile app for iOS, go to Store → Business Info and Regional.
- Fill out the business info and company address fields.
- Tap Done.
- In your app for Android, go to Store → Business Info & Regional.
- Fill out the business info and company address fields.
- Tap Save.
Social media accounts
You can add links to your Facebook, Instagram, Twitter, Youtube and Pinterest accounts to the bottom of your store’s email notifications. Providing these links will help keep your customers informed about your news and promotions.
Adding links is simple – you can enter the address of your social media account on the Store Profile page in your store's admin and just click Save.
If your time and other resources are limited, it's better to have one regularly updated account than several half-abandoned pages on different social media. Considering the product range of your store is important to make the right choice: some products can be marketed more efficiently on Instagram, some on Facebook, etc.
You can read more about using social media for marketing.
Closing your storefront for maintenance
In case you don't want to display your storefront – for example, your website is at a pre-launch stage or is currently under construction – you can always temporarily close your storefront for visitors on the Store Profile page in your store's admin.
Currency
Your store supports all the official currencies, which means you can set your product prices exactly in the currency you want to accept in your store.
To set or change currency in your online store:
- In your store's admin, go to the Settings → General page, Regional Settings tab.
- Choose your store currency in the Currency drop-down menu.
- Choose the display format for the prices in this currency (it will not affect input fields for prices in your store's admin):
- If you use a non-USD currency, you can specify the conversion rate in case a payment gateway you want to use accepts dollars only or if a shipping service connected to your store doesn't accept your currency but works with USD. The store will use the entered rate to convert the order total into dollars and send the request to a payment system or, in case of shipping, it will show the correct actual shipping rate in your store's currency so that your shipping costs coincide with the shipping prices in your store. Example:
- Choose if the currency symbol should be displayed before (prefix) or after the price (suffix).
- Enable or disable the Hide trailing zeros in fractional part option for prices in your store.
- Save the changes.
- In your mobile app for iOS, go to Store → Business Info and Regional.
- Tap Regional Settings.
- Choose your store currency in the Currency drop-down menu.
- Choose the Display format for the prices in this currency (it will not affect input fields for prices in your store admin).
- In your app for Android, go to Store → Business Info & Regional.
- Tap Regional at the top of the screen.
- Choose your store currency in the Currency drop-down menu.
- Choose the Display format for the prices in this currency (it will not affect input fields for prices in your store admin).
Units of weight & dimensions
You can choose from several weight and dimension units for your store. The weight and dimension values that you enter on your product pages are used to calculate the automatic and carrier-calculated shipping rates for your customers (also product weight is used for manually set-up rates based on weight). You can also display the entered weight values on the product pages using the built-in design settings.
As your store’s weight unit you can choose: kilograms, pounds, ounces, grams or carats. As your store’s dimension units you can choose millimeters, centimeters, inches or yards.
To set default weight and size units in your store:
- In your store's admin, go to the Settings → General page, Regional Settings tab.
- Choose the desired unit in the Weight unit drop-down menu.
- Choose the desired unit in the Dimensions unit drop-down menu.
- Choose the display format for the weight and dimension units (it will not affect input fields for them in your store's admin):
- Enable or disable the Hide trailing zeros in fractional part option for weights and sizes in your store.
- Save the changes.
- In your mobile app for iOS, go to Store → Business Info and Regional.
- Tap Regional Settings.
- Choose the desired unit in the Weight unit drop-down menu. You can select kg, g, lbs, oz or ct.
- Choose the desired unit in the Dimensions unit drop-down menu. You can select in, yd, cm or mm.
- Choose the Display format for the weight and dimension units (it will not affect input fields for them in your store admin).
- In your app for Android, go to Store → Business Info & Regional.
- Tap Regional at the top of the screen.
- Choose the desired unit in the Weight unit drop-down menu. You can select kg, g, lbs, oz or ct.
- Choose the desired unit in the Dimensions unit drop-down menu. You can select in, yd, cm or mm.
- Choose the Display format for the weight and dimension units (it will not affect input fields for them in your store admin).
Store Language
When you create an account, store automatically detects your browser language and uses it as your store language, i.e. for text in your storefront labels, customer notifications, and invoices. If necessary, you can change the default language of your store.
To change the language of your store:
- From your store admin, go to Settings → General → Regional Settings.
- Click Language Settings under Store Language.
- Click Change Store Language:
- Choose a language from the drop-downlist:
- Click Save.
- In your mobile app for iOS, go to Store → Website and Storefront.
- Tap Store Languages.
- Tap Change Store Language and choose a language from the drop-down list.
- Tap Save.
- In your app for Android, go to Store → Website and Storefront.
- Tap Store Languages.
- Tap Change Store Language and choose a language from the drop-down list.
- Tap Save.
This change will be applied immediately.
Date & Time
You can set up the time zone, time display format and date display format for your store. These settings will be used in data export and email notifications – thus helping you and your customers keep track of the events better.
To set date and time in your online store:
- In your store's admin, go to the Settings → General page, Regional Settings tab.
- Choose your time zone in the Time zone drop-down menu.
- Choose the desired option in the Time display format drop-down menu.
- Choose the desired option in the Date display format drop-down menu.
- Click Save.
- In your mobile app for iOS, go to Store → Business Info and Regional.
- Tap Regional Settings.
- Choose the desired option in the Time format drop-down menu.
- Choose the desired option in the Date format drop-down menu.
- In your app for Android, go to Store → Business Info & Regional.
- Tap Regional at the top of the screen.
- Choose the desired option in the Time format drop-down menu.
- Choose the desired option in the Date format drop-down menu.