If you want to highlight some of your products to sell them faster, you can show them on the page that your customers see right away when they open your store. To do it, you need to add your featured products to the Store Front page category. It is the main root category of the store that is created by default.
You can also use this category to show your best selling items or hot deals.
Featured products help attract attention to certain items in your store. You can use this to:
- Motivate customers to buy from you: place your best selling items on the homepage
- Showcase your assortment: place products from different categories to give a better idea of your brand
- Attract attention to your new arrivals: this will work best if you have a lot of repeat customers
- Power your sale: show your best deals on the homepage.
Adding featured products to the store homepage
The Store Front page category is a category that's created in a store by default. Products assigned to this category display on the store homepage in the "Featured products" section.
There are three ways to add products to the "Featured products" section on the store homepage.
First, you can feature individual products:
- From your store admin, go to Catalog.
- Choose a product from the list (or create a new one).
- Scroll down to the Feature on the store’s front page section.
- Move the toggle button to the enabled position:
If the toggle is enabled but inactive, the product is already assigned to the Store Front page category, and it's the only category it's currently assigned to.
- Click Save.
- From your store iOS app, go to Products.
- Choose a product from the list.
- Scroll down to the Categories section.
This section becomes visible if there is at least one category besides Store Front page in your store. If Store Front page is the only category, all your products are already added to it by default. - Click the “>” arrow.
- Click Assign product to categories.
- In the opened list tick Store front page.
- Click Done.
- From your store Android app, go to Products.
- Choose a product from the list.
- Scroll down to the Categories section.
- Move the Feature on homepage toggle button into the enabled position.
Second, you can quickly feature multiple products at once:
- From your store admin, go to Categories.
- Select Store front page and open the Category products tab.
- Click Assign Products to category:
- Tick items that you want to display on the homepage and click Add Products.
If the list is empty, all the products in your store are already assigned to the Store Front page category. - Drag and drop category items to sort.
- The changes are saved automatically.
- From your store iOS app, go to Products.
- Tap Categories.
- Tap Store front page category.
- Tap Edit and tap Assign products to the category.
- Select Choose Products from Catalog.
- Tick products that you want to show in the “Featured products” section on the store homepage.
- Tap Done to assign selected products.
- Tap Done to save the changes.
Third, you can feature your products in bulk:
- From your store admin, go to Catalog → Products.
- Tick all the products you want to update (you can click Filter in the left upper corner to use filters and make the search faster).
- Click Mass Update:
- In the dropdown menu, choose Promote on Storefront → Manage Featured Products → Feature Selected on the Front Page.
To make this option available in the menu, create at least one category besides Store Front page in your store. - The changes are saved automatically.
You can also feature products in bulk using Bulk Product Editor.
Changing the Featured Products heading
You can rename the Featured Products section that displays on the store homepage and call it "Hot deals", "New arrivals", or anything else that makes sense to you. That can be done with the help of the Store Label Editor in store admin.
To rename the Featured Products section:
- From your store admin, go to Settings → Edit Store Labels.
- Click + Get started.
- In the search box, type in Featured products. You will see the fields where the entered phrase is used:
- In the field for the NewStorefront.featured_products label, type your variant. E.g., Bestsellers. Changes are saved automatically.
Now the products that you have added to the Storefront page category will be displayed under your custom title.
Sorting products on the Store Front page
You can set the order in which products will display on the store homepage in the "Featured products" section. Put products that you want to promote on the first place so they attract more customers' attention.
To sort products on the store homepage:
- From your store admin, go to Categories,
- Select Store Front page and open the Category products tab.
- Drag and drop products to sort them the way you need.
- The changes are saved automatically.
- From your store iOS app, go to Products.
- Tap Categories.
- Tap Store front page category.
- Tap Edit in the right upper corner.
- Hold the three lines next to a product and then drag & drop it to a desired place in the list of products within a category.
There is currently no option to sort products on Android app. Please, open your store admin to sort products.
Removing featured products from the Store Front page
In store, a product must be assigned to at least one category. If you add a product and don't assign it to any category, it's automatically assigned to the Store Front page category and appears as a featured product on the store homepage.
There are three ways to remove products from the "Featured products" section.
First, you can remove products from the featured list individually:
- From your store admin, go to Catalog.
- Choose a product from the list.
- Scroll down to the Feature on the store’s front page section.
- Move the toggle button into the disabled position:
- Click Save.
- From your store iOS app, go to Products.
- Choose a product from the list.
- Scroll down to the Categories section.
- Click the “>” arrow.
- Click Assign product to categories.
- In the opened list untick Store front page.
- Click Done.
- From your stoore Android app, go to Products.
- Choose a product from the list.
- Scroll down to the Categories section.
- Move the Feature on homepage toggle button into the disabled position.
Second, you can remove multiple products at once from the Featured products section:
- From your store admin, go to Catalog → Categories.
- Select Store Front page.
- Open the Category products tab.
- Click the trash icons next to the products you'd like to remove from the Store Front Page:
- From your store iOS app, go to Products.
- Tap Categories.
- Tap Store front page category.
- Tap Edit.
- Tap on the red circle to the left of the chosen product.
- Click Remove to remove the product, or Move to Another Category to set a new category for a product instead of Store front page (if it is the only category your product is assigned to).
- Tap Done to assign selected products (if you chose a new category for a product).
- Tap Done to save the changes.
Third, you can remove products from the Featured products section in bulk:
- From your store admin, go to Catalog → Products.
- Tick all the products you want to update (you can click Filter in the left upper corner to use "Store Front page" filter and make the search faster).
- Click Mass Update:
- In the dropdown menu, choose Promote on Storefront → Manage Featured Products → Remove Selected from the Front Page.
The changes will be saved automatically.
If no products are assigned to the "Featured products" section, it gets automatically hidden from your Store Front page.