You can turn words in your page into a heading tag. Here's how to do it:
1. Find an area at the beginning of a new paragraph in the Articles block.
2. Type in the words that would become the paragraph heading
3. Click on the line to activate the heading menu:
4. Choose the type of heading you want to apply from the drop-down menu. The font size will change accordingly.
Continue adding other heading tags based on your preferences.
Note: You can change heading tags only in text areas, not in titles and subtitles.
Why heading tags are important
When crawling the content of a page, search engine spiders read the HTML code and identify which sentences are enclosed in heading tags (H1, H2, H3, etc).
By using keywords in your heading tags, you help search engines understand what your page is all about.
Another reason why headings are important for SEO is that they make it easier for users to navigate through the page. So go ahead and add some more heading tags!