The publishing path for the page is the final part of the URL that users land on when they arrive on your page. For example, if your website has a URL structure, such as www.example.com/page1, the publishing path will be “/page1.”
Sitebuilder automatically sets the publishing paths for your pages by their names, but you can change them in the page settings to improve your SEO.
Why you need a publishing path for SEO
The publishing path makes your URL more SEO-friendly. If your page title is Charlottetown Summer Events and Attractions, you can choose to create a publishing path /charlottetown-events
URL length is an important search engine optimization (SEO) factor. There is a strong connection between a shorter URL length and higher SEO rankings. Google has been making efforts to shorten or even hide the display of URLs in the browser. A very long URL can look suspicious and discourage people from clicking it.
Publishing paths can also be used to label pages in multiple languages.
Setting a publishing path for your page
To customize a publishing path, follow these steps:
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When in Sitebuilder, click Pages on the Topbar to open the Page manager.
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Locate the page you want to set a publishing path for and click its Settings icon.
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In the Page name section of the General tab, you’ll see the publishing path field.
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Type in the desired publishing path for the page.
- Click Submit and publish your website to make your changes live.
Language-specific publishing paths
When creating a multi-language website, you may want to customize your publish paths so that they reflect your website structure. For example, to group all French-language pages, you can enter public paths as follows:
/fr/home
/fr/about
To learn more about creating multi-language navigation, visit this tutorial.