If your website is not appearing in searches, there are several reasons why this is happening. This article covers some of the most common causes and suggests steps you can take to resolve them.
Search engines have not yet indexed your website
Sometimes it takes a week or more for a search engine to notice your website, especially when your website is new and no other websites link to it. If your website has inbound links, then Google is likely to find it sooner. You can easily index your website on Google by re-submitting your website every time you make a change. This will help Google learn about important updates and have the latest version of your website indexed.
Your keywords are very popular
A keyword needs to be relevant to what your website is about. Optimize your website for your targeted keywords. With a new website, you should target less competitive keywords to gain the highest attention of your consumer. Research long-tail keywords (short phrase of up to four or five words) and use them across your website.
Not having enough content
Keep updating it with content that would be relevant to your target audience and ensure it's well-written and high-quality. Create high-quality SEO friendly content while making sure all posts are relevant and specific to the services you are providing. Make sure to add keyword-rich copy to your homepage and then link those words to other pages.
Your website has been removed from Google
Google may temporarily or permanently remove websites from its search results. If you receive a notification that your website violates its quality guidelines, you can modify your website to meet these guidelines and then re-submit your site to Google.